Do you know why your audience should listen to you? If not we should talk.
When you hire me you get:
- Just-in-time service. My office is your office, when you need it.
- SEO copywriting or editing, freelance or contract.
- A strategic approach, with a focus on production efficiency. My goal is to to save you time and money.
- Professionalism, and innovative problem solving.
- Reasonable prices and fast turnarounds.
My copywriting and digital marketing career spans almost 20 years. I started in the mid 1990s as a marketing specialist for a technical consulting firm in Chicago. The first digital content I produced was the company’s own website. It was their first, and mine too, so I had to figure it all out on my own. I had to do the research to see what the competition was up to. Then I had to find out who we were trying to reach with this thing in the first place. We weren’t even sure who would be looking for us online, or why? What questions did we need to answer? What did we want people to do once they found us? And so on.
When I knew what we needed, I had to get it all built, in a short period of time too. I had to decide what content the site should have. Then I had to find the people with the right skills to design the graphics, and write the code. Meanwhile, my job was to write the copy.
After the site launched, I was in charge of creating copy to keep it current. I updated event calendars and added White Papers and case studies. I loved this work, but maintaining the company website was just one of my many responsibilities. The rest of my time was devoted to print, and it was no use; the digital medium was where I wanted to be.
My marketing department experience taught me how to work with internal stakeholders, and to deliver content that achieves business goals.
So from there I moved to a digital agency in Dallas, where I was responsible for more than one website. For the first few months, I focused on client service and account management. I learned about my clients, their customers, and as much as I could about user experience. After that, I was one of two resident information architects at the agency.
From Dallas I moved to Boston for another agency job. Two years later, I’d been promoted to Principle Information Architect. Today, we would call what I did UX, or User Experience, and it was a mix of the following.
- Business Analysis
- Competitor Research
- Audience Research
- Process Flow Diagramming
- Persona Development/User Journey Mapping
- Micro Copywriting
- Interaction Design and Site Mapping
- Content Strategy
I did it all, and had clients ranging from Fortune 500 B2C and B2B, to individual entrepreneurs.
My agency experience taught me to generate ideas under pressure, meet deadlines, and deliver excellent customer service.
Then came the “dot bomb.” My agency was hard-hit, and I ended up going out on my own. I worked as an independent contractor until I had my first child, and then I decided to stay home and focus on her. I kept my connection to the digital marketing world by blogging. I built two blogs, and wrote daily. I wrote about everything, from current events, to movie, product, and restaurant reviews. I read other blogs, and articles about blogging, and immersed myself in that world.
By the time my second child came along, I had moved to Charlotte, where I knew no one. There was already a thriving “Mommy” forum in the area, but it wasn’t serving my needs. I wanted a forum where I could talk to other women about current events, and types of things I blogged about. I was still blogging, but wanted a way to meet like-minded people who lived nearby. I figured if I was looking for this type of site, maybe others were too. In other words, I became my own client.
I did all the things I would have done for my agency clients, only for myself. I listed my goals, and studied my audience. Then I taught myself the technology, created a brand, and built the forum.
Within two years, we had over 250 members, and discussions that sometimes went on for days. When Facebook took off, we moved there to continue interacting in private groups. Ten years later, I’m proud to say I still interact with about half the original membership of that forum. Some are close friends, several are business contacts.
My entrepreneurial experience taught me how to set clear goals, and manage time with minimal direction.
When my (now three) children were all in school full time, I decided to become an entrepreneur. I get more done working from home than I ever did in an office. And since I’m not wasting time commuting, I can keep up with the latest tools and trends of my trade.
What sets me apart:
- I solve problems fast, and with fresh solutions.
- I am able to generate ideas that surprise people with a new perspective.
- I am curious, unconventional, and seek new options.
- I understand how to tie what my client needs, with what their customers want.
- I get most of my work from word of mouth referrals.