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If They Come, You Can Build It: Start-Up the Right Way

Remember the movie Field of Dreams? For those of you who haven’t seen the film, it’s about an Iowa farmer named Ray Kinsella who hears voices no one else can hear, telling him if he builds a baseball diamond in the middle of his cornfield, the 1919 Chicago White Sox will magically appear. “If you build it, they will come,” he hears, so he does. …

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Free Advice Is Worth What You Pay For It

I recently received a note from a good friend of mine, and excellent fellow copywriter, Raymond Duke. He always has insightful things to say, so his is one of the newsletter email messages I read regularly when I see it in my inbox. Well this one took me by surprise at first, and then right away it didn’t–like most things …

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5 Ways to Stay Focused

Do you ever forget you’re not your own audience? Here are 5 ways to remind yourself it’s not about you, so you can keep your focus where it should be: on your customers!

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Make Delegating Your Superpower

Delegating counts as a superpower because it’s hard to do, especially for the type of driven, dynamic, self-motivated people who go into business for themselves. At the same time, when your power is only as great as your ability to do productive work, the inability to delegate can turn you into your own arch-nemesis, draining your power, and putting your productivity at risk.

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5 Steps to Improve Your Website Strategy

Your website needs to do more than exist. Have you stopped to think about how many websites there are on the Internet? Latest figures put the total number at 759 million. OK, not as numerous as the stars in the Milky Way, but then you aren’t really interested in your customers being able to find one-in-300 billion stars, you just …

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Improve Productivity by Outsourcing Small Tasks

How many “small” tasks does it take to make one BIG problem? The answer might surprise you… I just finished reading this article about Cheryl Yeoh, a busy entrepreneur and founder of ReclipIt, who recently hired a Virtual Assistant to help her handle a slew of seemingly “small” personal tasks she just couldn’t get to because she was too busy …

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Interviewing Virtual Assistants

When interviewing a Virtual Assistant, assess whether it serves you better to hire a task-doer, or a partner, and if it’s the latter, ask the right questions to find someone who cares about your long-term success, perhaps even someone whose own success as a VA depends upon the quality of the relationship you’ll build together. Virtual needn’t mean “temporary.”