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Free Advice Is Worth What You Pay For It

I recently received a note from a good friend of mine, and excellent fellow copywriter, Raymond Duke. He always has insightful things to say, so his is one of the newsletter email messages I read regularly when I see it in my inbox. Well this one took me by surprise at first, and then right away it didn’t–like most things …

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5 Steps to Improve Your Website Strategy

Your website needs to do more than exist. Have you stopped to think about how many websites there are on the Internet? Latest figures put the total number at 759 million. OK, not as numerous as the stars in the Milky Way, but then you aren’t really interested in your customers being able to find one-in-300 billion stars, you just …

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Did You Mean To Say That? Punctuation’s New Messages

Punctuation is being used differently in the digital space, and as a consequence, it’s being interpreted differently too. Language evolves, it’s not static. There’s no getting around it, only adapting to it. When you sit down to write copy, or a blog post, or a letter to a prospect, you won’t just need to choose the right words, you’ll need to choose the right punctuation as well–and by “right” I don’t just mean “correct!”

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Why You Need to Use Infographics to Market Your Business

Originally I set out to write a post about how a content strategy that fails to include content types other than text is incomplete, but you know what they say about “best laid plans…” The more I researched the benefits of other content types, the more I realized infographics deserved their own post, so here it is. This is what you need …