I work with small businesses and agencies to produce copy and content for their digital marketing needs.
In keeping with my “no surprises” promise, here’s an an outline of how I approach every project, for every client, no matter the size or scope.
Step 1: Scope
Since I charge fixed prices, I’ll need to ask you some questions before we get started.
I’ll send you a questionnaire to complete that includes questions like these:
- Is the copy for a website, blog, or social media property?
- How much content do you have already, and who created it?
- Do you have keywords already, or do you need me to research?
- Is this a single project or an ongoing production need?
- How many total pages of copy/blog posts/social media updates do you need?
I want to make sure we include everything you really need before I draft your proposal, so I ask a fair number of questions. You can write the answers yourself, or we can go over the questions via phone or email, whichever you prefer. Plan on it taking about an hour.
Step 2: Proposal
Depending on the scope of the project, I’ll send you a quotation or proposal outlining the details of the job with comprehensive pricing that includes rounds of revisions, number of meetings or phone conferences, and any subcontracted graphic design needs.* You are always free to choose which elements of the proposal you want to buy, and we can even talk about completing work in phases to suit your budget or timeframe.
Step 3: Deposit
I charge 50% up front. This is non-negotiable. If the project value is below $500 I charge 100% up front.
Step 4: Deadlines
I do the best I can to set the deadline you need, but it’s dependent upon when you sign off on the scope and proposal, and when I receive the 50% deposit. The sooner you can turn those around after our first discussion, the sooner I can get to work on your project.
However, once I give you a delivery date, I stick to it. Turnaround times will vary depending on the amount of material you supply, your approval times, and the amount of material I’m producing, but after years of working with clients, I’ve learned how to take these into account in the first place, and to deliver quickly.
Step 5: Discovery
When we get to the discovery stage, I’ll then ask you some more questions about your project to dig in a little deeper, so I can better understand your needs and expectations for the finished product.
- Do you know your target audience?
- What are your marketing goals for this copy?
- Describe your brand identity, and values?
- Do you have an existing style guide?
- How will you measure the success of this work?
At this stage and once I have the following, I can get started:
- Signed proposal or quote.
- Your 50% up-front payment.
- Any background material or assets.
Step 6: Production
Once I begin producing your copy, research, images, or whatever the work might be, I use the following formats and tools:
- Copywriting – MSWord.docx or .doc
- Images – Piccollage, Font Candy, Canva, .png or .jpg
- Scheduling – Buffer
- Research – Evernote, MSWord, Excel
- File sharing – Dropbox, Google Docs, Google Drive
- Project management/Team Communication – Evernote, Basecamp, Slack, Teamwork, Email or Trello
Step 7: Drafts and revisions
For copywriting specifically I’ll do three versions of your documents (first draft, second draft, final draft, which gives you two rounds of revisions. Additional rounds will be charged at an hourly rate. All this will be set out in your proposal.
With copywriting, I prefer to use track changes and comments for revisions. It’s faster and easier than phone revisions.
Step 8: Meetings
Generally I don’t include any meeting time in my quotes.
If you’re someone who likes to go through each stage face to face, please let me know at the outset so I can build this into costs. Meetings will be charged at an hourly rate; travel time and costs will be in addition.
Step 9: Your review
Before we begin working together, we’ll agree on how long you’re going to need to review and sign off the deliverables for your project. Reviewing can take considerable amounts of time if you want to make sure the final product meets your expectations, and the goals set out during Discovery. The more time we are able to take, the better the final work product will be.
Step 10: Final payment
When the job is complete I’ll invoice you the final amount. My payment terms are seven days.
Step 11: Satisfaction
My number one goal is your satisfaction. I strive to exceed expectations, because at the end of your project, I want you to be eager to give me a testimonial, and referrals!